Will this actually improve my life?

Yes. By providing a vendor-neutral opinion on what to use we'll significantly reduce the time-risk and pain associated with choosing the wrong tool for the job

Have you accepted any investment money?


Are you paid by vendors? Do you use affiliate links?

No and no. We also do our best to disclose any possible conflicts of interest that might interfere with attempts at objective reporting and ask our contributors to sign an agreement to the same effect

How are the reports written?

We identify experienced founders and operators who want to work with best-in-class tools and bother them until they're willing to talk to us or contribute a report

I still can't afford this.

Contact us. For most non-profit's we're willing to extend the first time founders information. For small team founders who still can't afford it we'll give you an account on a deferred-cost basis and help you choose the right tools to get your startup off the ground

How can I help?

In order of helpfulness:

  1. contribute
  2. sign-up
  3. spread the word!